The 7 Principles of BUILDING RAPPORT  

Principle # 1 - Develop an Attractive Personality

Principle # 2 - Become Genuinely Interested in Other People

* Focus on the other person and their interests. Learn and apply the twelve facets of ‘Empathy’.
* Observe rather than judge, establish common ground and values; always think the best of others.

Principle # 3 - Aim to Meet the Other Person’s ‘Crucial Needs’

* Rapport will only occur when both parties conclude consciously or unconsciously that their ‘Crucial Needs’ for Security, Significance & Self-Worth are being met.
* Aim to make the other person feel ‘Loved’ ‘Important’ & ‘Valued’, whatever the situation.

Principle # 4 - Become an Excellent Communicator

* Smile and be an Exemplary Listener™. Encourage others to communicate about themselves.
* Communication will be enhanced when you engage the other person by adopting their 'Perceptual Preferences' and interacting according to those preference characteristics. 

Principle # 5 - Be Like Them

* People build rapport to meet their own needs, not yours. People build rapport with people they like, and people like people who are like them!

* The potential for establishing rapport is greatly enhanced when one party is able to Mirror & Match the behaviour of the other, thus sending back the message ‘we are alike’.

Principle # 6 - Understand and Adapt Behavioural Style 

* Examine and hone the traits of your own behavioural style. Observe, quickly identifying and valuing others’ behavioural styles.
* Be flexible, adapting your style in order to dramatically improve communication, significantly deepen relationships and enhance productive connections.

Principle # 7 - Cultivate Trust & Trustworthiness

* Understand the characteristics of trust and how to develop the six essential dimensions of Trustworthiness.
* Trust is at the heart of rapport. Display Credibility, Integrity and Dependability, reducing Self-Interest and Inconsistency.